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You’re probably familiar with the most common way to control budgets in Google Ads: setting a daily budget for each individual campaign in your account. Google then uses your set budget to serve ads from that single campaign based on all the other parameters.
But that’s not the only way your budget can be controlled in Google Ads. Shared budgets give both advertisers and Google more flexibility to share funds across multiple campaigns—which can lead to great results. In this article, I’ll cover how shared budgets work in Google Ads plus some scenarios where you may want to use them.
Contents
- What are shared budgets in Google Ads?
- Benefits of Google Ads shared budgets
- How to set up shared budgets in Google Ads
- When to use Google Ads shared budgets
What are shared budgets in Google ads.
The name kind of gives it away! Google Ads shared budgets let
advertisers share a budget across multiple campaigns within a Google
Ads account rather than setting individual campaign budgets.
For example, if you have five campaigns each with a $20 daily budget,
you can combine them into one shared budget of $100 per day to keep
the overall cost the same or similar.